free login no deposit bonus march 2019_login bonus betsson poker download_free login betfair premium charge 60% Winning Real Estate Solutions Wed, 08 Aug 2018 13:16:49 +0000 en-US hourly 1 Words of Wisdom from Top Brokers and Agents Tue, 13 Oct 2015 17:21:52 +0000 /c79/?p=3612 ...Read More]]> A few members of the online lottery team has a chance to attend Century 21 Canada’s national convention in beautiful Charlottetown, Prince Edward Island last week. We had a chance to talk to our customers, attend sessions, and enjoy some incredible lobster. A productive work trip.

Among the sessions we attended was the broker recognition part of the general session. Top brokers from across the country (and, among the top in the world) were brought on stage and recognized for their success over the previous year.

The top brokers in various recognition categories were given a chance to share some thoughts on what’s been working for them. Here’s what we learned.

vito-award-recognition1. Hire great people. This was by far the most comment given by company owners. While the owners get to go on stage for recognition, top brokers are quick to credit their staff for their success. We’ve seen how big of a difference this can make for clients. Companies can’t grow if they’re dependent on the owner for day to day decisions. But, they also can’t grow without managers skilled in the day to day operational challenges of running a real estate company.

The people we’ve seen transform companies in this role tend to be doers who are comfortable with technology (but not necessarily techies). They also like building systems to improve efficiencies within their companies. This may involve technology, but could also be creating quality documentation of processes, easy access to forms, and quality training videos to aid onboarding of new agents. Vito Campanale‘s team at Century 21 First Canadian Corp. is a great example of how much having great people in leadership positions pays off.

2. Embrace technology. Every top company on stage pointed out that embracing technology was one of the keys to their growth and productivity. At a certain point, it becomes physically impossible to keep track of everything without systems in place to help with marketing, communications, transactions, and reporting.

richard-pochylko3. Mobile is incredible. Every day, agents and brokers are figuring out ways to do more and more of their jobs without ever touching a laptop. I happened to spend some time in the Toronto airport talking to Century 21’s Agent of the Year, Richard Pochylko, where he boasted about being able to run his business from his phone followed by a conversation about his grandkids. Leveraging technology is not a young person’s game in 2015.

While it would still be tough in 2015 to throw away your laptop for good, the shift of time spent using a phone or tablet rather than a laptop continues to grow at an incredible rate.

This, of course, can be a mixed blessing, since being available from anywhere tends to also mean you’re expected to be available from anywhere at any time, but that’s something real estate professionals are learning how to manage.

online lottery representatives did a break out session to focus on this topic. Both how to leverage mobile to grow one’s business, but also how to keep mobile from managing you.

online lottery Clients in RealTrends 2015 Real Estate Website Rankings Wed, 26 Aug 2015 14:30:10 +0000 /c79/?p=3594 ...Read More]]> We at online lottery are proud to see our clients’ websites recognized in the RealTrends 2015 Real Estate Website Rankings.

Treo 650 PhoneIt’s great to see clients receive recognition like this, since the success of their sites is a combination of the technology we provide together with the content they generate and the web strategies we share.

It’s also excellent to see clients who’ve been with WhereToLive for up to 10 years recognized for the state of their sites in 2015. Ten years ago, none of our clients had mobile sites, responsive designs for phones and tablets, or anywhere near as powerful of map search as they have today. The Palm Treo 650 was cutting edge in 2005! Keeping our clients’ sites current and competitive as technology, devices, bandwidth, and real estate search behavior changes is key to fostering successful technology partnerships.

The Effect of Google’s Mobile Changes on Real Estate Sites Tue, 21 Apr 2015 14:53:25 +0000 /c79/?p=3576 ...Read More]]> Google is rolling out some changes to their search algorithm today that will have an impact on mobile search results. In a nutshell, Google is attempting to improve the user experience of people searching using mobile devices by taking the mobile-friendliness of sites into consideration. Business Insider went as far as calling this change a headline grabbing Mobilegeddon.

Given a choice between two sites that are similar in every other way, Google will favor the site that works better on mobile devices when someone happens to be searching Google from a mobile device.

It makes sense for Google to do this. For example, who hasn’t visited a restaurant website only to find it unusable on a phone? That’s a poor user experience that Google can help people avoid.

Pragmatically, we’re unlikely to see any major shifts in site traffic since the portion of traffic that even could be effected by this change is relatively small. The news coverage dwarfs the potential impact of small shifts in people visiting real estate websites specifically from Google organic search results who’re using mobile devices.

The good news for online lottery clients is that all of our clients have been prepared for this change since 2010. That’s when we rolled out mobile-friendly versions of our client’s sites. Our client’s sites receive a lot of traffic from mobile visitors, and we don’t expect Google’s changes to negatively impact that. If anything, it’s possible that we’ll see an increase in traffic.

There are two common ways to create mobile-friendly websites. Mobile-optimized sites (sites that are designed specifically for mobile and often appear at a subdomain like and responsive design sites (sites where different device-optimized versions of content are served at the same URL). Over the past year, online lottery has relaunched our broker client’s websites with responsive designs. In the future, responsive designs may provide for additional SEO benefits. Responsive designs also makes rolling out new site features to desktop, tablet, and mobile users faster since there is now one set of public facing code to update instead of unique versions for different devices.

It’s important to understand that not all real estate websites are mobile-friendly. Since Google has many choices for content on a search term like “Homes for Sale in {CityName}”, the street address of an active listing, or any of the thousands of other ways people search for real estate related content from their phones, it seems likely that Google will favor sites that do a good job providing answers to those questions in a mobile-friendly fashion.

Should Agents Use Real Estate Broker IDX Websites? Mon, 02 Mar 2015 21:53:21 +0000 /c79/?p=3556 online lottery ...Read More]]> A recent post on Inman by an agent raised some interesting points about agent websites.

This agent breaks down how impressed he is with the self-service website building service, Squarespace, which allows people – in and outside of real estate – to create their own nicely designed websites. He sees benefits in Squarespace due to their professional designs, and customization that he’s not able to achieve with his broker’s platform or many agent-specific web platforms.

Agents have a lot of technology to navigate, from hardware to software. It’s intimidating. Making the wrong decisions can be costly. And making the right decisions isn’t as obvious as it should be. And, the variables vary considerably based on which broker an agent has affiliated with.

Frankly, there are a ton of agents in the same situation this agent described like this:

However, the big issue is not that the websites are missing an essential feature; ití»s that these websites do not focus on the most important aspect of your business: you. These sites build in an í░about usí▒ page that is about as customizable as your Twitter profile. You can fill in some information, post a link and upload a photo, but thatí»s about it. Rarely can you add video, a gallery of your recently sold properties, client testimonials and so on.

Those are very legitimate concerns from an agent. If the website platform an agent uses doesn’t allow them to add video, recent solds, or client testimonials, it’s tying an arm behind the agent’s back when they try to differentiate themselves from other agents in their market. It’s a rational decision for agents in this situation to do whatever they have to do to market themselves appropriately.

But, it turns out that not all broker platforms are created equally. For example, online lottery’s broker platform does all of the things on this agent’s wish list AND gives him access to a top of the line agent branded IDX search.

Business rules vary by client, but a common scenario used by online lottery’s clients is to funnel leads to agents based on point of origin. As in, if an agent drives traffic to their site within the site, they earn the leads off that traffic.

Agents working under that model have an interesting option available to them. Rather than dump money into website technology, design, and hosting, they can spend that money driving traffic to their professionally designed, agent customized, sites.

Whether agents build sites from scratch or leverage their broker’s platforms, they’ll still benefit from creating custom content and marketing. That’s going to help regardless. However, leveraging technology provided by agent-centric brokers with quality technology provides a real leg up over agents who haven’t affiliated with companies providing competitive technology.

Using Drip Email Saved Searches Effectively Mon, 24 Nov 2014 15:40:26 +0000 /c79/?p=3545 ...Read More]]> A common problem I’ve seen with drip email campaigns is that they aren’t updated after a successful transaction. For example, if a family with kids in junior high buys a house in Tampa for $400k, they’re probably not going to be looking for the same type of home the next time they’re on the market since, presumably, their kids will be moving out.

So, perhaps they’d like to stay in the same price range, but downgrade the number of bedrooms while getting closer to the ocean? That’s just one example of a scenario that an agent could ponder when helping craft an appropriate saved search criteria.

To do this, an agent with RE/MAX Metro could select an appropriate geography on the map, such as South Beaches, then filter for an appropriate price, such as 350-450k. Additional homes in that area immediately disappear. One could further refine the search criteria as needed.

Metro Agents South Beaches

Then, click to save the search for a drip email campaign:

Save Search Email

The key here is to set an appropriate frequency rate. Remember, this person just bought a home, so probably doesn’t want to hear from you 365 days per year. But, a weekly or monthly email showing them what’s out there is often well received.

Another similar tactic for this is to help people set up a drip email campaign for homes near their new home. This can be an effective way to remind the home buyer how prices are changing in their neighborhood over time. People love knowing what their neighbors’ homes are listing for, so automate that service for them by setting up a drip email campaign of saved search properties to meet their needs.

Do the Emails You Send to Previous Clients Deserve to be Opened? Fri, 02 May 2014 16:32:20 +0000 /c79/?p=3524 online lottery ...Read More]]> One of the biggest challenges faced by real estate agents is finding reasons to keep in touch with previous clients over the years that pass between transactions. Here are some of the best ideas that leverage technology to effectively stay in touch with previous clients.

At a high level, the emails that work best provide enough value to be consistently opened. Ideally, your contacts actually look forward to receiving emails from you. Prove to your previous clients that you care about them by sending them emails that pass the “What’s in it for me?” test.

1. Set up new property alert emails for them. Now that they’ve settled into their new home, the searches they used to find their new home are likely outdated. Now, they’re likely interested in keeping an eye on their new neighborhood. You can help them with this by setting up a property alert email for the area around their new home. Don’t set this for daily delivery or they’ll likely unsubscribe. Weekly is probably often enough. This gets you into their inbox once a week, automated, for free. online lottery powered sites make this very easy for agents to set these up for their clients.

2. Use LinkedIn. Don’t just sign up and connect with people. Use it. The best feature on LinkedIn for real estate agents is the digest of career changes your network has made. Block out some time to send personal notes to your connections congratulating them on their career changes. This can only be automated so far, but the personalization is worth the effort. You could be one of hundreds who wish someone a happy birthday on Facebook, or one of very few who congratulate someone right at the time when they may be prepared to start thinking about their next home purchase.

3. Use Newsle. Newsle is a service that tracks media mentions your Facebook and LinkedIn contacts earn. You’ll receive a digest email of those stories in your inbox. Take a few minutes to catch up on what your friends are doing that’s newsworthy (hopefully it’s good news) and send them a note with a quick comment about the story.

For #2 and #3, online lottery’s integrated CRM system make it easy for agents to send those personalized emails using professionally branded email templates, and track the history of those contacts over time, so they can be referred back to when the contact gets serious about buying/selling again.

People never forget how you make them feel. Using technology well makes it easier for you to make more people you know feel better about their days.

Some Thoughts on Agent Reviews /c79/some-thoughts-on-agent-reviews/#comments Fri, 24 Jan 2014 15:00:23 +0000 /c79/?p=3478 ...Read More]]> Agent reviews are coming. Actually, they’ve been here for quite a while already, but haven’t reached the tipping point yet where consumers rely on them and the industry embraces them.

Some recent attempts to provide agent reviews have face significant pushback from the industry, including an attempt by to rank agents largely based on productivity. It makes sense that productivity, by itself, wouldn’t be the best measure for ranking agents. If that measure was used to rank restaurants, McDonald’s would be the top restaurant in many cities.

This debate reminded me of a conversation I had with a woman who worked for a real estate broker. She responded to e-leads by phone up to 10pm at night, qualified them, then connected them to an appropriate agent based on the information she learned from them in the e-lead and phone call. As you can probably imagine, her e-lead conversion rates were incredibly high due to her fast response rate and personal touch.

I think it’s safe to assume that she didn’t dole out each of those leads to the most productive person in her company. Instead, she connected those leads to the most relevant agent based on that prospect’s interests. The broker makes money if the deal closes, so it’s in her interest to make the best connection possible. How can this be done online?

Think about Yelp. When people use a service like Yelp to find a restaurant, what variables are they using to make a decision? Do they expect to see the restaurants that serve the most people at the top of the list? Probably not. Instead, people seem to be triangulating a combination of location, type of service, value, and availability. Yelp uses a combination of check-ins, quantity of reviews, and quality of reviews to rank restaurants. Notice that only 1/3 of that a direct measure of productivity (Check-ins. Granted, you’ll have more opportunities to gain more reviews if you serve more people).

Agent reviews, done well, will help narrow the gap between looking at lists of alphabetically sorted agents and what the woman described above does within her company. Systems that help prospective buyers & sellers identify agents who work in appropriate areas, types of real estate, styles of home, with an approach to real estate that syncs with the prospects personality should help both consumers and agents since it gives both more confidence that they’re not wasting each other’s time.

Where will these reviews reside? Aggregator sites? Yelp? Google? Broker sites? Other? Who’ll win the how and where questions is less clear than why, what, or when.

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Who Controls the 10 Blue Links for Listings on Google? /c79/who-controls-the-10-blue-links-for-listings-on-google/#comments Wed, 27 Nov 2013 15:41:15 +0000 /c79/?p=3459 ...Read More]]> Searches for information about active listings are by far the biggest driver of traffic to real estate websites. In fact, it’s not uncommon for more than 80% of a broker website with IDX integrations and a search engine friendly website architecture to receive more than 80% of their traffic at the listing detail level.

This traffic is also very valuable because prospective home buyers who’re Googling the addresses or MLS numbers of active listings are likely reaching the point where they’re willing to talk to an agent.

The national aggregator sites understand the value of this data, and have worked hard to acquire this data, for free, from real estate agents, brokers, and franchises. Sites like Trulia and Zillow have built great websites and invested heavily in online PR to increase their site’s online authority in Google’s mind, which allows them to rank high in search engine rankings for the listing inventory they’ve acquired.

Minnesota is a good place to see the value of inventory to aggregators. For example, here’s a screenshot of a Google search result for the address of a local broker’s listing. This broker is affiliated with a national franchise who syndicates to many national aggregator websites:

Screenshot 2013-11-27 08.56.56

In this case, the top-6 results are from Zillow, Trulia, Realtor, Realtor, ForSaleByOwner, and HotPads. Three of the next four results on this page (just below the screenshot) happen to be listings from online lottery powered clients in this market. Prospective home buyers Googling this listing are most likely going to end up on sites who are willing to sell the lead back to the listing broker, or on the sites of competing brokers (who’s sites happen to be powered by online lottery Those companies may be willing to help that prospect with financing and other ancillary services too.

Here’s an example of what the playing field looks like on Google when a listing isn’t syndicated by the broker or at a franchise level. This is a search result for an Edina Realty listing in the same neighborhood of St Paul as the previous listing:

Screenshot 2013-11-27 08.55.24

In this case, Edina Realty ranked first on Google for their own listing. Zillow and Realtor rank #2 & #3 with pages dedicated to that address, but neither of those sites realize that this is an active listing:

Screenshot 2013-11-27 09.24.07

Screenshot 2013-11-27 09.24.20

This is an IDX listing so most of the rest of the search results on the first page come from local brokers. In this case, it seems likely that a prospective home buyer searching for the address of the active listing would recognize Edina Realty’s name, since it corresponds with the sign in the yard) and click the first result. If they decide to check out the 2rd and 3rd results, they’d likely be met with disappointment and end up back at Edina’s site where they found information about the active listing.

With both listings, a prospective home buyer (who could clearly be a seller too) Googling an active listing will find information on the listing they’ve Googled. It comes down to where will they find that information, which page they’ll bookmark or print, which listing detail page they’ll share with people involved in their search process, and where they’ll decide to engage an agent.

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Can You Live Without Business Cards? Fri, 20 Sep 2013 16:37:45 +0000 /c79/?p=3444 online lottery]]> I tried an experiment at the last real estate conference I attended. I didn’t carry any business cards. Crazy, right?

Instead, when someone asked me for a business card I whipped out my phone, asked them for their email address and sent them a quick email.

It turns out that this generated far more follow-ups from people I met. That makes sense since it took friction out of the follow-up process. That contact didn’t need to keep track of a my card for days, make sure it didn’t go through the wash, find the card at an appropriate time, then transcribe my card into their computer or phone. Instead, they found my email in their inbox with all of my additional contact information in my signature.

This makes following up as simple as clicking the reply button, or visiting our company website as simple as clicking the URL in my signature.

This also helped me avoid coming home from a long week with a stack of cards to reply to. Remembering why someone gave me their card, transcribing cards into my computer, etc., is not the most enjoyable post-conference follow-up work. Instead, that work was already taking place via email.

Whenever you can take friction out of a process you’ll likely see better results. It turns out that this even applies to business cards.

How Quality Websites Turn Looky-Loos into Leads /c79/how-quality-websites-turn-looky-loos-into-leads/#comments Mon, 01 Jul 2013 20:21:29 +0000 /c79/?p=3420 ...Read More]]> When picturing how people interact with real estate websites during their home search, one conception is that people find a site, search for a home, then fill out a contact form. It’s as simple as that. And, that’s true some of the time. But, other times it’s far more complicated than that but no less valuable.

For example, he’s how one recent visitor to one of our client’s sites interacted with the site over the past 30 days before filling out a Request a Showing form. Starting in the upper-left, each arrow represents a visit by a single person on their path to requesting information using an online form.

Path to Conversion

This person first found the site by running a search on Google. They then returned directly to the site twice. That often happens if people bookmark the site, an agent’s site within the site, or specific listings. They returned again from a Google search. Their fifth visit back to the site came via Facebook. This could have been clicking on a link from a broker or agent’s page, a link from a listing sent to them by their spouse via chat, a Facebook ad, or other source. They then returned directly to the site, then by Facebook, then Google, then direct, then Google, then direct, then Google, then direct five times in a row, then via Facebook, Google, Facebook, and finally via a direct visit during which they filled out a Request a Showing form.

This visitor decided to turn themselves in on their 21st visit to the website over 30 days.

Here are some things to consider:

1. Is a lead from person who’s been to your website 21 times before contacting you more or less qualified than someone who contacts you on their first visit? They’re probably fairly familiar with your brand by their 21st visit to your site, which seems like something that would help turn a lead into a client.

2. Would this lead be as valuable if forced registration had been used to make them convert earlier? Or, would an agent dealing with a less qualified lead end up saying that it’s a bad lead, leading to the lead working with someone else when they’re actually ready to do business?

3. Is it possible to get someone to visit your website 21 times before they’re ready to turn themselves in if you don’t have a high quality website that prospective clients find valuable?

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