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What Does Google Think of Your Website’s Content?

Last week, I talked about the importance of generating unique content for your website that helps differentiate it from your competition. As I mentioned at the time, if your website has nearly identical content to other websites with syndicated listings (other than a different layout / graphic design), it will be tough to compete on …Read More

What is Unique Content, and How do I Publish it?

While coaching clients on how to improve their website’s traffic and conversion rates, the term “unique content” often comes up. What do we mean by that? Here are some examples. First, one of the biggest challenges real estate sites face is that there often is nothing unique about them. Sure, the logos change, graphic designs …Read More